The power of organic traffic to transform your business can't be denied. According to Advanced Web Ranking, the first Google desktop search result enjoys a 32% Click Through Rate (CTR), while according to Ahrefs 90% of pages get no organic traffic whatsoever.

Crafting content that gets your website noticed isn't easy.

In this course, you'll learn how to research your topic and develop content that will help you achieve your SEO goals. You'll also get tips for publishing and promoting your content.

Elevate Your SEO Content will show you how easy it can be to get your content seen by the right people. You'll learn everything from how to research and write SEO-friendly content to tips for publishing and promoting your work. Don't miss out – enroll now!

Take Control

of your website content

12 Video Lessons

To get you started

Content Tools and Resources

to help you on your journey

Search engine algorithms are seen as a mystery, but their goal is simply to serve the user with results that meet their needs. As search engines improve their algorithms to provide better results, it's more important than ever to have well-optimised content.

But, where to start?

I used to be in the same position as you, wondering why my websites weren't scaling organic traffic when I'd 'done the SEO'.

Overwhelmed by keyword research and confused by word counts, header tags, alt text and meta descriptions, I set about finding a repeatable solution for ranking pages, generating free organic leads and providing a solid foundation of content for all marketing channels.

Get clarity on:

The first and most important step is to get clear on your topic. What are you trying to say? What's the main message you want to communicate?

Once you have a good sense of what you want to say, it will be much easier to write content that is both informative and engaging.

The next step is to do your research. This includes finding relevant keywords and conducting a competitive analysis.

You want to make sure you're targeting the right keywords and that your content is differentiating itself from the competition.

Once you have a solid understanding of your topic and your research is complete, it's time to start planning. This includes creating an outline and drafting your headline.

The outline will help you stay on track while writing the content and the headline will help grab attention and entice readers to learn more.

Once you have your headline and content planned out, it's time to start writing. This is where the real work begins. But don't worry, with a little effort, you can produce content that is both informative and engaging.

Once you're finished writing, give it a good proofread and polish.

The final step is to review and refine your content strategy. Check your progress using online tools and make any necessary changes.

And don't forget to celebrate your successes!

It's time to take back control of your website content! This course will help you to better understand how to write content that will improve your website's search engine ranking.

The course covers the basics of SEO writing and provides helpful tips for improving your content strategy overall.

Limited-time deal!

Heather Blackford, MSc

Marketing Coach & Consultant

With more than 12 years of experience in marketing working for both small businesses and internationally recognised companies, I know what it takes to create successful marketing campaigns.

I'm passionate about the power of content marketing and organic traffic, and I'm excited to share my knowledge with you. In this course, you'll learn how to write content that will help you achieve your SEO goals. You'll also get tips for publishing and promoting your content.

I look forward to seeing you in class!

Generate Endless Content Ideas

Plan a Year's Worth of Content

Get Discovered Online

If you're not 100% satisfied with the course, contact me at heather@hblackford.consulting for a full refund, no questions asked!